Free Articles by Principals of PowerHour, since 1995,

For Publishing and Media/Advertising Companies

Ernest F. Oriente of Power Hour®

Ernest F. Oriente

435-615-8486
voice

435-615-8670 fax

Park City, UT

Publishing Articles On Products/Services

Articles Index Articles on Process Articles on Products Articles on People Articles on Progress

Three Easy Ways To Know Thy Publishing Competitors ©
An article of 820 words with a focus on: how to learn about your competitor and their people/product/pricing.

How To Track Your Publishing Advertising Like A Hawk ©
An article of 881 words with a focus on: how to develop an advertising tracking system, how to identify the advertising source and how to create a file for following-up with return prospects.

Publishing Client Appreciation -- It Means Everything! ©
An article of 763 words with a focus on: developing a monthly appreciation plan, building appreciation themes and how to evaluate the success of this program.

How To Turn An Unhappy Publishing Guest/Client Into A Raving Fan ©
An article of 1023 words with a focus on: how to listen carefully to an unhappy customer, how to diffuse the situation and how to convert an unhappy customer into a raving fan.

Can Your Publishing Walls.Sell? ©
An article of 864 words with a focus on: how to inspire your clients, yourself and your publishing team with your walls.

For Your Customers/Clients.What Is "Best" Service? ©
An article of 872 words with a focus on: how to develop/implement customer surveys and how to learn from your customers.

Your Voice Carries The Words Of 10,000 Publishing Sales! ©
An article of 992 words with a focus on: how to capture your voice/words, what to learn from your voice-mirror and how to link your voice/words with your publishing sales success.

Can You Afford To Lose $230,400 In Publishing Sales Revenue? ©
An article of 834 words with a focus on: a powerful publishing sales case study and how to calculate lost sales revenue.

Statistics Are Everything.Even The Small Ones! ©
An article of 806 words with a focus on: how to measure your publishing sales statistics and your marketing efforts.

Gathering Is Great.Publishing Harvesting Is Better! ©
An article of 718 words with a focus on: how to gather and harvest information from prospects.

Publishing Follow-Up.And Win! ©
An article of 816 words with a focus on: seven important follow-up steps for converting a publishing prospect into a new guest/client.

Marketing Your Publishing Reference Information...It Works! ©
An article of 727 words with a focus on: defining reference publishing information, marketing your reference information and a compelling publishing case study.

Would you like to read one or two articles from the above list? If so, please complete the form below.

* Your Name:
Your Company Name:
Your Title-Position:
* City:
* State:
* E-mail Address:
If you have a website, e-zine or a print publication or newsletter and would like to receive and reprint our free articles on a regular basis, please check the box and complete these additional questions below.
Your Website:
Number Of Subscribers, Readers, And Website Visitors:
Best Number To Reach You:
First Article:
Second Article:

Articles Index Articles on Process Articles on Products Articles on People Articles on Progress

PowerHour^® is a thought-leader in coaching, training, executive recruiting, webinars, web strategies and investment banking services for our publishing companies and their advertising sales teams. Plus, we provide distribution services and software, web strategies and competitive analysis and are the author of the SmartMatch Alliances book. Since 1986 PowerHour has been a publishing profession leader and has coached/guided leading publications around the world since 1995.