Publication Sales Training

PowerHour is a thought-leader in coaching, training, executive recruiting, and investment banking services for our publishing companies and their advertising sales teams. Plus, we provide distribution services and software, web strategies and competitive analysis and are the author of the SmartMatch Alliances book. Since 1986 PowerHour has been a publishing profession leader and has coached/guided leading publications around the world since 1995.

LinkedIn is the #1 business networking website in the world.

60 million people are actively using LinkedIn to connect, network and earn more money. The average age of those on LinkedIn is 41 years old, average income is $109,703 per year, LinkedIn users are investing valuable time on 450 million page views per month, and 52% of those on LinkedIn are C-level executives and senior/middle managers. Sound like the profile of those who buy advertising in your publication?

LinkedIn will help you and your publishing company:

• Build your brand and your image with the advertising buyers in your industry/sector — who are most important to your publication
• Drive more advertising revenue and profitability
• Establish your industry/sector/audience expertise — with the readers of your publication
• Build trust — the cornerstone of relationships in the advertising industry
• Create valuable partnerships and lead-sharing groups

When done correctly, your LinkedIn participation will increase your connectivity, help you drive/add more advertising revenue for your publication and give you a competitive advantage.

During our LinkedIn Intro PowerHour training calls we will be discussing the 15 points below:

• 1. What are the tips/steps to improve and strengthen your LinkedIn profile?
• 2. What are the steps for making connections respectfully and not getting blacklisted by LinkedIn?
• 3. Who should you be connecting with on LinkedIn …and why?
• 4. Who should you never be connecting with on LinkedIn — and why?
• 5. What is the difference between a LinkedIn personal profile and a company/corporate profile?
• 6. What LinkedIn industry/sector groups are key for you to join?
• 7. What publication groups matter most on LinkedIn — locally and nationally?
• 8. When is it time for you to form/lead your own LinkedIn group?
• 9. What are the steps for adding your publication clients and prospective clients to the LinkedIn groups you form/lead?
• 10. How can you form highly-profitable lead sharing groups with those you connect with on LinkedIn?
• 11. What are the guidelines for responding to group discussions on LinkedIn?
• 12. When is it appropriate to post your own discussions on LinkedIn? How does your participation in LinkedIn group discussions help you sell more advertising into your publication?
• 13. What are the steps for giving a LinkedIn recommendation? Why are the LinkedIn recommendations you receive from your connections, worth their weight in gold? How can your LinkedIn recommendations help you earn more sales commissions? You are welcome to surf/read my 107 recommendations, http://www.linkedin.com/in/ernestoriente
• 14. What valuable information is on the home page/dashboard of your LinkedIn profile? How often do you need to review it? What matters most on this LinkedIn dashboard?
• 15. In addition to joining our publication LinkedIn PowerHour training for 60 minutes — included is a 60 minute one-on-one meeting to review your specific LinkedIn profile + field any of your specific questions about how to best add more sales using LinkedIn.

To learn more about joining us please complete the form on the upper right side of this page.